Zhiru Liu — A personal miscellany

HELLO, STRANGER. MAKE YOURSELF AT HOME.

Hi，我是致如。
喜欢把复杂的事想清楚，
也喜欢把普通的日子记下来。Hi, I’m Zhiru.
I like making sense of complexity,
and keeping a record of everyday life.

在商业、策略与数据里寻找答案，也在电影、摄影、手账和旅行里收集生活。I look for answers in business, strategy, and data, and collect pieces of life through films, photography, journaling, and travel.

翻开我的这一页A little more about me ↗

致如的职业形象照 — **ZHIRU LIU**curious mind · careful observer

01—09 / pieces of a life

01 / THE PERSON关于我，不止一种定义MORE THAN ONE DEFINITION

a curious
kind of soul.

喜欢把复杂的问题拆开，
也喜欢把日子一页一页留下。Taking complex questions apart.
Keeping everyday life, page by page.

目前在香港读研。对商业、策略和新技术保持好奇，也习惯把复杂的问题一点点拆开。Currently a master’s student in Hong Kong. Curious about business, strategy, and new technology, I like working through complex questions one piece at a time.

生活之外，我喜欢电影、摄影、手账和旅行。比起宏大的叙事，我更容易记住一束光、一条街，或者某个普通下午。Beyond that, I enjoy films, photography, journaling, and travel. More than grand narratives, I tend to remember a shaft of light, a particular street, or an ordinary afternoon.

AI & STRATEGY ✳ LIGHT & SHADOW ✳ NOTES & JOURNEYS

always a work in progress↗

02 / PLACES THAT SHAPED ME教育经历 · 两座城市，两段生长EDUCATION · TWO CITIES, TWO CHAPTERS

a world
of learning.

从上海到香港，
在课堂里拓宽视角，也在城市里收集自己。From Shanghai to Hong Kong.
Learning in classrooms, growing through cities.

上海 · 上外校园照片 — **上海 · 上外Shanghai · SISU**本科 · 上海外国语大学Undergraduate · Shanghai International Studies University

本科时光UNDERGRADUATE YEARS

在不同的视角里，慢慢找到自己的节奏。Finding my rhythm between different perspectives.

在上海读本科的几年，我在语言、商业与不同文化的交汇处学习，也慢慢习惯从不止一种角度理解问题。上外开放而多元的氛围，让好奇心有了更宽的去处。My undergraduate years in Shanghai brought me to the meeting point of languages, business, and cultures. SISU’s open, international atmosphere taught me to approach questions from more than one perspective—and gave my curiosity room to grow.

课堂之外，我也一条街一条街地认识上海。从陆家嘴的效率与秩序，到梧桐树下的旧街区与咖啡馆，这座城市让我开始理解：理性与浪漫，可以同时存在。Outside the classroom, I got to know Shanghai one street at a time. From Lujiazui’s pace and precision to old neighborhoods and cafés beneath plane trees, the city showed me how reason and romance can live side by side.

香港 · 港大校园照片 — **香港 · 港大Hong Kong · HKU**硕士在读 · 香港大学Master’s student · The University of Hong Kong

新的篇章 · 现在A NEW CHAPTER · NOW

把银幕里的城市，走成自己的日常。Walking into a city I once knew through films.

现在在港大读研，继续在不同背景的人与商业视角之间拓展自己的理解。香港的国际化带着鲜明的历史层次：高楼旁的旧招牌、穿行的电车，让速度与记忆在这里相遇。Now pursuing my master’s at HKU, I’m broadening my outlook through people and business perspectives from different backgrounds. Hong Kong’s international character carries layers of history: old signs beside high-rises and trams moving between them, where speed meets memory.

我尤其喜欢它与电影的联系。曾经在银幕里见过的天桥、街景和海港，如今成了真实经过的地方。在学习之外，我也留意这座城市如何把新旧、变化与日常，放在同一幅画面里。I’m especially drawn to its connection with cinema. Footbridges, streets, and harbors I once saw on screen have become places I pass in real life. Beyond my studies, I’m noticing how the city holds the old, the new, and everyday life in a single frame.

03 / OUT IN THE WORLDEXPERIENCE ARCHIVE

the doing.

从确认事实，到理解问题，再到推动改变。我在一次次真实的问题里，慢慢形成自己的判断。From establishing facts to understanding problems to making change happen. Real-world questions have gradually shaped my judgment.

01 Xiaohongshu ↗02 Illuminera ↗03 PwC ↗

小红书Xiaohongshu

商业化行业策略实习生Commercialization Industry Strategy Intern

2026.03 — 2026.07

WHAT STAYED WITH ME

从“看见问题”走到“推动问题被解决”，是我在这里最大的变化。Moving from spotting problems to helping solve them was my biggest shift here.

我开始不只关注数据发生了什么，也更在意：问题卡在哪里、谁可以推动它，以及策略最后有没有真正落地I began looking beyond what the data showed: where progress was getting stuck, who could move it forward, and whether the strategy actually made it into practice.

+4%消耗渗透率Ad-spend penetration

+7%客户数渗透率Client penetration

>50%团队覆盖Team reach

把产品渗透问题拆成可追踪的路径Making product adoption traceable

围绕自动化投放产品搭建“赛道—客户—投放场景—核心指标”四层 GTM 追踪框架，持续定位客户使用卡点，并针对不同障碍设计差异化推进策略，推动子赛道消耗渗透率 +4%、客户数渗透率 +7%。Built a four-level GTM tracking framework across segments, clients, ad scenarios, and core metrics for automated advertising products. Identified adoption barriers and tailored the approach to each, helping increase segment ad-spend penetration by 4% and client penetration by 7%.

让业务目标与产品能力真正对上Connecting business goals with product capabilities

梳理各赛道业务策略与产品双月 OKR，识别需求承接缺口与产品主动拓展空间，协助推动业务目标、客户需求与产品能力形成更清晰的协同。Mapped segment strategies against product OKRs for each two-month cycle, identifying unmet needs and opportunities for proactive product expansion. Helped align business goals, client needs, and product capabilities.

把团队经验变成可以复用的 AI 能力Turning team experience into reusable AI capabilities

参与行业 AI 知识库与 Skill 的搭建、测试和迭代，将业务经验结构化沉淀为可复用能力；独立撰写 GTM 外宣文档并推动内部应用，覆盖超过 50% 团队成员。Helped build, test, and iterate an industry AI knowledge base and Skills, structuring business experience into reusable capabilities. Independently authored external-facing GTM documents and supported internal adoption, reaching more than 50% of the team.

意略明（Illuminera）Illuminera

策略分析实习生Strategy Analysis Intern

2025.09 — 2026.01

WHAT STAYED WITH ME

数据本身很少直接给出答案，真正有意思的是它背后的“为什么”。Data rarely gives you the answer outright. The interesting part is the “why” behind it.

在这里，我第一次更系统地从数据异常、市场变化和用户认知之间寻找联系，也逐渐意识到：分析的终点不是图表，而是判断。Here, I began connecting data anomalies, market shifts, and user perceptions more systematically. I also came to see that analysis ends with a judgment, not a chart.

≈600样本核查Samples checked

04轮市场追踪Market tracking rounds

先确认数据值不值得相信First, deciding whether the data can be trusted

负责约 600 份样本的数据质量核查，通过重复样本接种量对比、认知打分一致性检验和推荐率波动分析等方式定位异常，为后续分析建立可靠的数据基础。Checked data quality across approximately 600 samples. Compared vaccination volumes in duplicate samples, tested consistency in perception scores, and analyzed fluctuations in recommendation rates to identify anomalies and establish a reliable foundation for analysis.

从变化里寻找真正值得解释的东西Finding the changes worth explaining

持续跟踪四轮市场动态与策略执行效果，从认知态度、推荐行为和跨季度变化中识别关键趋势，把零散的数据变化转化为更有解释力的市场洞察。Tracked four rounds of market developments and strategy execution. Identified trends in attitudes, recommendation behavior, and quarter-to-quarter changes, turning scattered data movements into more meaningful market insights.

把分析结果变成团队可以使用的判断Making analysis useful to the team

整合全国及区域市场数据，并结合医药行业政策、竞品动态与医生访谈信息，参与报告撰写和结论提炼，为团队策略讨论和终端执行提供支持。Combined national and regional market data with pharmaceutical policy, competitor developments, and physician interviews. Contributed to reports and synthesized findings to support strategy discussions and frontline execution.

普华永道（PwC）PwC

审计实习生Audit Intern

2025.01 — 2025.03

WHAT STAYED WITH ME

很多判断的第一步，不是分析，而是先确认事实The first step toward a sound judgment is often to establish the facts.

审计让我建立了对数据准确性、证据链和细节的敏感，也成为后来做市场分析和商业策略时一直保留下来的习惯。Audit sharpened my attention to data accuracy, evidence trails, and detail—habits I have carried into market analysis and business strategy.

80+银行函证Bank confirmations

500+凭证抽查Vouchers checked

从底层材料确认资金数据是否真实Verifying financial data at its source

参与科创公司年报审计，核对银行对账单、余额调节表和协定存款协议等材料，独立制作并收发 80+ 封银行函证。Supported the annual audit of a science and technology company. Checked bank statements, reconciliation schedules, and negotiated deposit agreements, and independently prepared and handled more than 80 bank confirmations.

让每一项证据都有清晰的追踪链条Keeping every piece of evidence traceable

根据银行回函情况持续更新函证控制表，跟进差异与未回函情况，确保资金数据的完整性和准确性。Updated the confirmation control sheet as bank responses arrived, followed up on discrepancies and outstanding replies, and helped ensure the completeness and accuracy of financial data.

在大量凭证中识别异常与风险Spotting anomalies and risks in the details

完成主营业务收入、研发费用和管理费用等 500+ 张凭证抽查，并参与收入与成本截止性测试，核查完整性及勾稽关系。Sample-checked more than 500 vouchers covering core operating revenue, R&D expenses, and administrative expenses. Supported revenue and cost cut-off testing and checked completeness and reconciliation across records.

04 / OFF THE CLOCK生活里的 B 面THE OTHER SIDE OF ME

life, on the flip side ↘

just living.

把散步时遇见的城市、光落下的瞬间，和散场后舍不得丢掉的票根，收进同一张唱片。A record of city walks, passing light, and the ticket stubs I could not leave behind.

05 / MARGIN NOTESTHOUGHTS, STILL TAKING SHAPE

notes to self.

a little room to think

NOTE / 01

关于生活与平衡On life & balance

我很喜欢计划，也习惯把事情排得井井有条。但越来越觉得，生活里真正留下来的，往往不是那些按计划完成的事情。是某顿很好吃的饭、突然决定去看的电影，或者和朋友聊到很晚的晚上。I love making plans and keeping things in order. But more and more, I find that what stays with me is rarely something completed on schedule. It is a really good meal, a film I decided to see on a whim, or a night spent talking with friends until late.

我想要秩序，也想给意外留一点位置。I want a sense of order—and a little room for the unexpected.

leave some room.

NOTE / 02

关于技术与 AIOn technology & AI

我每天都在用 AI，也确实越来越依赖它。它让我更快地搜索、整理、比较和表达，却也让我更警惕一件事：效率提高以后，我有没有变得更会思考？I use AI every day, and I do rely on it more and more. It helps me search, organize, compare, and express ideas faster. But it also makes me ask: as I become more efficient, am I actually getting better at thinking?

所以我更愿意把 AI 当成一个不断追问我的搭档，而不是替我给答案的人。I would rather have AI as a partner that keeps asking me questions than someone who hands me the answers.

think better, not less.

NOTE / 03

关于商业与策略On business & strategy

我以前很容易被一个漂亮的数字说服。后来慢慢发现，增长率、渗透率、市场份额背后，最后都是一个个真实的人在做选择。I used to be easily persuaded by an impressive number. Over time, I realized that behind growth rates, penetration, and market share are real people making choices.

所以现在看到一个数字，我会多问一句：“为什么会这样？如果我是用户，我会怎么选？”So now, when I see a number, I ask one more question: “Why is this happening? If I were the user, what would I choose?”

ask one more why.

06 / LEAVE A LITTLE HELLOTHE CONVERSATION CONTINUES

let’s talk✳

聊聊商业、科技、电影，或者最近在思考的问题。
如果你也正在寻找有趣的人和新的可能，很高兴在这里遇见你。Let’s talk about business, technology, films, or whatever has been on your mind lately.
If you’re also looking for interesting people and new possibilities, I’m glad we’ve met here.

EMAILlzr2645@163.com↗LINKEDINZhiru Liu↗PHONE+86 159 3763 6554↗

a little world.

Hi，我是致如。喜欢把复杂的事想清楚，也喜欢把普通的日子记下来。Hi, I’m Zhiru.I like making sense of complexity,and keeping a record of everyday life.

a curiouskind of soul.

a worldof learning.

在不同的视角里，慢慢找到自己的节奏。Finding my rhythm between different perspectives.

把银幕里的城市，走成自己的日常。Walking into a city I once knew through films.

the doing.

小红书Xiaohongshu

从“看见问题”走到“推动问题被解决”，是我在这里最大的变化。Moving from spotting problems to helping solve them was my biggest shift here.

把产品渗透问题拆成可追踪的路径Making product adoption traceable

让业务目标与产品能力真正对上Connecting business goals with product capabilities

把团队经验变成可以复用的 AI 能力Turning team experience into reusable AI capabilities

意略明（Illuminera）Illuminera

数据本身很少直接给出答案，真正有意思的是它背后的“为什么”。Data rarely gives you the answer outright. The interesting part is the “why” behind it.

先确认数据值不值得相信First, deciding whether the data can be trusted

从变化里寻找真正值得解释的东西Finding the changes worth explaining

把分析结果变成团队可以使用的判断Making analysis useful to the team

普华永道（PwC）PwC

很多判断的第一步，不是分析，而是先确认事实The first step toward a sound judgment is often to establish the facts.

从底层材料确认资金数据是否真实Verifying financial data at its source

让每一项证据都有清晰的追踪链条Keeping every piece of evidence traceable

在大量凭证中识别异常与风险Spotting anomalies and risks in the details

just living.

notes to self.

关于生活与平衡On life & balance

关于技术与 AIOn technology & AI

关于商业与策略On business & strategy

let’s talk✳

Hi，我是致如。
喜欢把复杂的事想清楚，
也喜欢把普通的日子记下来。Hi, I’m Zhiru.
I like making sense of complexity,
and keeping a record of everyday life.

a curious
kind of soul.

a world
of learning.